{"id":1852,"date":"2021-12-09T06:33:44","date_gmt":"2021-12-09T06:33:44","guid":{"rendered":"https:\/\/staging-impilo.digisera.se\/?post_type=portfolio_companies&#038;p=1852"},"modified":"2023-01-27T18:26:57","modified_gmt":"2023-01-27T18:26:57","slug":"nutraq","status":"publish","type":"portfolio_companies","link":"https:\/\/staging-impilo.digisera.se\/en\/our-portfolio-companies\/nutraq\/","title":{"rendered":"NutraQ"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>During Impilo\u2019s ownership, the company has expanded its footprint significantly \u2013 both geographically and concept-wise \u2013 alongside with an enhanced professionalization and digitalization of operations. Over Impilo\u2019s holding period, revenues and earnings grew w. ca. 20% and 30% per year, respectively.<\/p>\n<p>&nbsp;<\/p>\n<p>In February 2021, Impilo and the minority shareholders reached an agreement to divest NutraQ to Norwegian company Orkla , a leading Nordic provider of branded consumer goods.<\/p>\n<p>&nbsp;<\/p>\n<h4>Key achievements during Impilo\u2019s ownership:<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li>Improved governance:\n<ul>\n<li>Carve out from Sana Pharma Holding; stand alone organization established<\/li>\n<li>Reporting significantly improved o\u00a0Strengthened management team (5 new recruitments, including CEO and CFO)<\/li>\n<li>Fit for purpose board (digital and VMS expertise, founders and Impilo)<\/li>\n<li>Enhanced performance culture<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Significant organic growth complemented by VNP acquisition\n<ul>\n<li>NutraQ\u2019s subscription base of c.410k grew at an organic CAGR of 10% since entry<\/li>\n<li>Stable organic growth for VitaeLab in established markets (NO\/SE\/FI)<\/li>\n<li>Successful ramp up in recently entered markets for both VitaeLab (DK and NL) and OSL<\/li>\n<li>Exceptional growth for Oslo Skin Lab since launch in 2016, with accelerated growth since 2018<\/li>\n<li>Successful acquisition of VNP in Aug-20, integrated in 3 months<\/li>\n<li>Increased digitalisation of operations and marketing has enabled more effective customer acquisition<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>NutraQ is a leading supplier of subscription-based health and wellness products in the Nordic region. The company was established in Norway in 2002 and at Impilo\u2019s entry in 2017, the company had a strong presence in Norway, Sweden, Finland, Czech Republic and an emerging presence in Denmark.<\/p>\n","protected":false},"featured_media":1420,"template":"","meta":[],"portfolio_tags":[15],"class_list":["post-1852","portfolio_companies","type-portfolio_companies","status-publish","has-post-thumbnail","hentry","portfolio_tags-prior"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging-impilo.digisera.se\/en\/wp-json\/wp\/v2\/portfolio_companies\/1852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-impilo.digisera.se\/en\/wp-json\/wp\/v2\/portfolio_companies"}],"about":[{"href":"https:\/\/staging-impilo.digisera.se\/en\/wp-json\/wp\/v2\/types\/portfolio_companies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-impilo.digisera.se\/en\/wp-json\/wp\/v2\/media\/1420"}],"wp:attachment":[{"href":"https:\/\/staging-impilo.digisera.se\/en\/wp-json\/wp\/v2\/media?parent=1852"}],"wp:term":[{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/staging-impilo.digisera.se\/en\/wp-json\/wp\/v2\/portfolio_tags?post=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}